should your customers know about your company? Include
the history of your company, special processes,
methods, technologies or expertise that sets your
company apart from the competition. Try to assemble
at least two or three paragraphs of company
background information. This can also include
personnel, references, etc.
does a potential customer need to know in order to
make contact with you? This should
include addresses, phone numbers, e-mail addresses,
and perhaps store / office hours, possibly driving
directions or a map. Try to cover all of the
potential questions on these topics that you or your
staff often spends phone time on.
artwork (logos, product photos, etc.), and color
schemes currently used in your business.
Ideally scans of camera ready art or
digital photos will be needed in order to use the
material on the web site.
each product or service you offer, assemble the
basic and detailed information available for it.
This may include
photographs, specifications, sizes, colors, seasons,
etc. Try to include a brief summary that a potential
customer may use to identify the item as something
to consider, and then as much detailed information
as possible to help them through the purchase
decision if applicable.
a list of the top ten (or more) questions that are
asked about your company, products, and services.
Any of these questions that can be
answered directly on the web site may assure a
potential customer, or make unnecessary a support
call from an existing customer.
any promotional material used (currently or in the
past) for your company, products and services. Having
this material together often stimulates ideas for
ways of presenting material that might have
otherwise been missed.
are your goals for your site? What
do you want your site to communicate when going
special features should it have?
you want to take orders online?
there any other custom features you'd like to have
on the site?
features do you anticipate you'd like to see added
to your site over the next six to twelve months?
After preparing the
above information, you can meet with one of our design
staff, and we will work with you to fashion a plan to
build a site that best meets your needs. This process
typically takes around an hour or less. There is a basic
fee of $100 due at your initial consultation in person.
Otherwise, there is no charge for this consultation if
completed by phone or email. If you elect to move
forward with WYBS,
we will credit your initial consultation fee towards the